ERICACEAE, The Heath family
There are all sorts of fall blooming heaths, heathers, callunas and this thing adding color to the displays at the nursery. This low shrub has the standard dainty, needle-like leaves of a heather, but unusually large pink, bell-shaped flowers. Apparently it is a cross of two North American natives, Phyllodoce caerulea x Kalmiopsis leachiana. Grows 2 feet tall and wide. Hardy in zones 5 to 8, it’s best grown in partial sun in evenly moist, well-drained soil.